Content brief
Content brief
Socks, filmed the way you actually wear them: at pilates, at the gym and on a hot summer day. Here's everything you need for great KarmaSock content.
Made in Europe · quality materials
What we'll create together
These are content ideas, so feel free to adapt them to your style. What we mainly need is 1 main video, 4 short hook videos and raw B-roll footage. That's it!
One main video
A natural look at both socks: how you put them on, how they feel and where they fit into your day.
Four short hooks
Separate opening clips, two per product, to grab attention fast.
Raw B-roll
Separate close-up clips of the socks, unboxing and real-life moments.
Two socks, two situations
Grip socks for movement, silver socks for everyday. Mention these facts if they come up naturally.
Fitness Grip socks
Pilates · Yoga · Fitness
Antibacterial silver socks
Antibacterial · low-cut · women's
Main video
Speak naturally, as if telling a friend. Say only what you genuinely feel after trying the socks.
- When you'd normally put these socks on: before a pilates/yoga workout or on a hot summer day
- Unboxing and putting on both socks
- For the grip socks: show how your foot doesn't slip on the yoga mat or floor
- Your honest thoughts on comfort, texture and how nice they are to wear
- Where you'd wear them: at the gym, at home, on the go, at the office or on a hot day
Non-slip silicone sole9% silver threadAgainst odour & bacteriaBreathableMade in Europe
Nice to mention: the socks are made in Europe from high-quality materials.
…mention the rest only if it feels natural to you.
Four short hooks
Separate short opening clips, two per product. Use these ideas as they are or say them more naturally in your own words.
Fitness Grip socks
2 hooksFinally, socks that don't slip during pilates, even on the slipperiest reformer.
If your foot slides on the yoga mat, you need to see the bottom of these socks.
Antibacterial silver socks
2 hooksSilver thread in socks? In summer your feet stop smelling, and I tested it myself.
These became the only socks I want to wear every day when it's hot.
Raw B-roll clips
Film them as separate raw clips, no need to edit them together.
Delivery · Please send all footage as separate raw files. Our team will edit everything.
Do this. Not that.
A quick reminder so the footage turns out great on the first try.
- Film in good quality and good lighting
- Use an interesting, aesthetic background
- Show the socks on your foot and close-up details: the grip sole, the texture
- Make sure your feet and the socks are clean and tidy
- Film vertically (9:16 format)
- Add 1–3 seconds of raw footage at the start and end
- Don't film in the dark or poor lighting
- Don't use empty walls or a bare background
- Don't film dirty or worn socks / untidy feet
- Don't add text or subtitles to the video
- Don't use filters
- Don't include other brands' logos or watermarks
